The SENSE team was formed by Ian Tootill and Ronald Niven in April of 1995 in response to the introduction of the planned photo radar program in 1996. Through a targeted guerilla marketing and awareness campaign (for virtually no money), SENSE was able to fight a very expensive and dishonest campaign launched by the BC NDP Government by spreading the truth about a program that had little to do with safety and everything to do with fleecing motorists. SENSE gathered over 25,000 names on a petition calling for the end of photo radar and an INDEPENDENT review of speed limits. The BC Liberal party sensed a political opportunity and promised to dismantle the program in 2001 after the election – which they did. They also commissioned a speed limit review in 2002 which was published in 2003.
SENSE was operated as a not-for-profit society until February 22, 2002. It is now funded and operated entirely by a group of committed volunteers, and currently exists as a conduit for information. It is managed by its co-founders (Ian Tootill and Ron Niven) and Director of Research, Michael Cain.
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Ian Tootill :: Co-founder
Born 1960 in Victoria, BC
Ian is the principal of an Investor Relations firm in Vancouver.
Email: itootill@sense.bc.ca
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Ronald Niven :: Co-Founder
Born 1945 in Vancouver, BC
Ron is a Vancouver based businessman who is happily married and a grandfather. He is a sportsman whose interests include fishing, hunting, hiking and gardening.
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J. Michael Cain :: Director of Research
Born in Kelowna, BC
Married; father of two; educational background: pre-engineering sciences, diploma business program (operations management); self-employed consultant; compiled research on all aspects of transport safety, photo radar, speed enforcement, speed limits, and laws; additional research on education (improving drivers), engineering (improving roads), alcohol and drug effects on accidents, economic analysis of photo radar, etc.; working on a broad plan to improve transportation safety and efficiency in BC.
Email: mcain@sense.bc.ca
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